CEO DATELINE - Destination Marketing Association International to change brand
CEO DATELINE - Destination Marketing Association International to change brand
- March 23, 2017 |
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Walt Williams
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Declination Marketing Association International is shortening its name to Destinations International starting in July, the group announced Wednesday.
In a statement, DMAI board Chairman Gary Sherwin and CEO Don Welsh said the decision was made after an eight-month brand review involving stakeholder interviews, an analysis of the association's operations, and consultation with the marketing agency Miles Partnership.
"We realize we are a trade organization, not a marketing organization," Welsh said. "Our members are the marketers. This is exactly why we felt the need to rebrand the organization."
The new brand will make its official debut at DMAI's annual conference in Montreal, which runs from July 11 to 14. http://bit.ly/2o94XH6
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